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	<title>Witch Tech &#187; game group plc</title>
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		<title>GaBoom.co.uk gives game exchange girl power</title>
		<link>http://www.jennyleewilliams.com/witchtech/index.php/2010/07/game-swapping-gaboom/</link>
		<comments>http://www.jennyleewilliams.com/witchtech/index.php/2010/07/game-swapping-gaboom/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 08:50:58 +0000</pubDate>
		<dc:creator>Jenny Williams</dc:creator>
				<category><![CDATA[Profiles]]></category>
		<category><![CDATA[Tech news]]></category>
		<category><![CDATA[electronic arts]]></category>
		<category><![CDATA[gaboom.co.uk]]></category>
		<category><![CDATA[game exchange]]></category>
		<category><![CDATA[game group plc]]></category>
		<category><![CDATA[game swapping]]></category>
		<category><![CDATA[hmv]]></category>
		<category><![CDATA[jess ratcliffe]]></category>
		<category><![CDATA[pre-owned games]]></category>

		<guid isPermaLink="false">http://www.jennyleewilliams.com/witchtech/?p=1528</guid>
		<description><![CDATA[Entrepreneur and gamer, Jess Ratcliffe, launched GaBoom.co.uk earlier this year, giving the UK a platform for trading pre-owned games in reaction to industry attempts to cash-in on gamers buying second hand]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1532" title="A3220_0094v1[1]" src="http://www.jennyleewilliams.com/witchtech/wp-content/uploads/A3220_0094v11-420x315-custom.jpg" alt="A3220_0094v1[1]" width="420" height="315" /></p>
<p>Game exchange is big business. Electronic Arts (EA), HMV and Game Group PLC are cashing in with in-store trade-ins and exchanges. But with pre-owned games costing up to £30 on the High Street, it&#8217;s no surprise that savvy gamers are going online in search of a game exchange bargain. While points-based systems and dodgy security has put some gamers off, new game exchange platform, <a href="http://www.gaboom.co.uk">GaBoom.co.uk</a> promises to bring new life to online pre-owned games market.</p>
<p>And just at the right time. With EA proposing to issue a license for games with an online element, even if you buy second-hand, you could have to pay an additional fee to play online. Entrepreneur and gamer, Jess Ratcliffe, launched GaBoom.co.uk earlier this year, giving the UK a platform for trading pre-owned games in reaction to industry attempts to encourage gamers to buy brand new.</p>
<p><img class="alignright size-full wp-image-1531" title="jessratcliffe" src="http://www.jennyleewilliams.com/witchtech/wp-content/uploads/jessratcliffe-420x286-custom.jpg" alt="jessratcliffe" width="420" height="286" />“We have developed a safe, easy and unique way of trading games online; providing users, not only with our automatic user-matching system but two secure and insured postage options to take the hassle and risk out of trading their games online,” says 20-year-old Jess.</p>
<p>“With approximately 12.4 million people in the UK currently buying their games second-hand, it is going to take something massive for all of them to switch to only buying their games brand new,” she Jess.</p>
<p>GaBoom.co.uk is now running in open beta and set for it’s official launch later this summer. With a little girl power, GaBoom.co.uk could bring an exciting twist to the pre-owned games market &#8211; despite EA’s plans to lure gamers back to buying brand new games.</p>
<p><em>What do you think? Do you prefer to buy games brand new or do a game exchange? Let <a href="mailto:witchtech@jennyleewilliams.com" target="_blank">Witch Tech</a> know.</em></p>
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