Witch Tech | Online fashion

When fashion met technology (and said, ‘Pink is so last season’)

By Jenny Williams ⋅ June 23, 2010 ⋅ Post a comment

Forget pink tech. Editor, Jenny Williams, looks at how fashion is infultrating the technology industry – and there isn’t a shade of pink in sight
Let’s face it; technology isn’t a sexy industry. To remedy that, technology companies have been throwing pink at all of their products. Legally Blonde’s Ellie has been blamed for starting a [...]

Mirror, digital mirror, on the wall…

By Jenny Williams ⋅ June 23, 2010 ⋅ Post a comment

A new way of putting your slap on; L’Oreal considers ‘Virtual Mirror’ makeover kiosks in store

‘Try before you buy’ has gone virtual. L’Oreal will roll-out in-store virtual kiosks later this month, allowing customers to “try out” hair and beauty products virtually before buying them.
The kiosks use EZface technology, which acts as a ‘Virtual Mirror’, showing [...]

Guardian Fashion Store

By Jenny Williams ⋅ November 16, 2009 ⋅ Post a comment

Have you been to the Guardian Fashion Store yet? If that’s a ‘no’ – sort it out.

A viral campaign for Kisses from Paris

By Jenny Williams ⋅ November 11, 2009 ⋅ Post a comment

Paris has more than the Eiffel Tower and Le Louvre. Paris has kissing. Lots of it. And Paris Ile-de-France have launched a new campaign to prove it. A short film by critically-acclaimed film-maker and director, Yvan Attal, has premiered online today as part of a larger campaign to celebrate the vibrant culture of Paris and entice young [...]