The free app available from iTunes allows users to create eBooks using Apple’s editing tools and then sell them via the tech giant’s iBookstore.

Tackling the publishing industry is a bold move – and, considering the soaring sales of eReaders such as Amazon’s Kindle, Apple is set to make big money.

And that’s also the catch. The announcement has sparked controversy after criticism about its user agreement (End User Licensing Agreement, EULA) locking eBook sales to the Apple platform – and taking a 30% cut.

My view is that, considering the app is free, Apple take a cut by way of payment for using their platform to host your content. And Apple’s platform isn’t exactly shoddy. It’s world-renowned for its apps – and perhaps in the future it will be for its eBooks too.

Companies will always attempt to force competitors out of the market. And no platform is perfect. For instance, Google’s eBookstore doesn’t currently support Amazon’s Kindle as an eReader device (although it plans to in the future).

Overall, being able to create eBooks for iOS devices will save expensive development bills – and maybe open up the market for similar offerings.

See the Storify round-up below for the different viewpoints emerging over the past few days:

But here’s the thing: no-one else would be dressed up. It’d be like going to work in a wedding dress; it’d only be so long before that nice lady in human resources suggested I see the ’special mentor’ once a week.

So, scantily-clad ‘booth babes’ at a gadget show in Las Vegas is an equal measure of craziness. And writers, editors and tech engineers have been typing fury over all the mandatory female models hired to sex-up gadgets at this year’s Consumer Electronics Show (CES) 2012 show.

CEO of CES, Gary Shapiro, told the BBC, “Sometimes it’s a little old school, but it does work,” saying people like to gravitate towards “things” that are pretty. He added that the BBC’s efforts to get a story about CES’s sexism was “cute but irrelevant”.

One of the ‘booth babes’ said: “There are women who are into it [ie. technology] but I don’t know any that would choose tech world over shopping or cooking or taking care of kids.”

I’m going to bypass the dark-cave comment. I hope either the BBC spent an entire day tracking down someone to give them the quote or CES paid her a good whack to say it.

But it’s not just across the pond that scantily-clad women are paraded around at tech shows. I’ve experienced much worse in the UK at four o’clock in the afternoon, in the basement of a London hotel for a datacentre conference. And trust me, there’s not much that can be done to sex-up datacentres.

It wasn’t the models that were the problem for me. It was like they were simply dressed up for a hen party and out for the night to have fun. It was the fact they’d been hired, essentially, as titillating eye-candy that was so uncomfortable. The male attendees seemed embarrassed they were being unwillingly targeted in such a way. And the female attendees felt equally so.

Months after the event, a woman working in tech told me how embarrassed she was and how uncomfortable it made her, saying she wouldn’t be going to the conference again. This is the damage done. In an industry that desperately needs women to enter its workforce, it’s not doing a good job at making women welcome.

The real joke’s on the tech industry. Hopelessly trying to sell, sell, sell and alienating half their audience (yes, women buy gadgets and tech too). Get your marketing right and you might just sell a bit more and make a bit more progress.

I mean, the face of Iceland isn’t Kate Middleton, it’s Stacey Soloman. And Benedict Cumberbatch isn’t in L’Oreal’s TV ad trying to sell hairspray to women – Cheryl Cole is. Otherwise, it’s just not appropriate.

Booth babes shouldn’t be banned. A bit like enforcing a quota for women in company boardrooms would be on the wrong side of positive discrimination, forcing CES to stop hiring in booth babes isn’t needed.

According to Lady Geek and Forrester research, four out of 10 high-end gadgets are bought by women. Women already have a grip on the tech world, which is almost certainly going to increase as more and more females enter into technology industry careers.

The tech companies that fail to wake up from the 1970s will soon be as out-dated as its old-school gender perspectives and have no customers to sell to.

Not only is it pocket-sized and rectangular, it has an eight-times optical zoom and is available in three different colours.

The reason this little light field camera has received so much hype is the way it captures light rays. Lytro says the light field camera captures the rays of light using a light field sensor, which collects colour, intensity and the direction of the light rays.

The camera also contains a light field engine to allow users to refocus pictures directly on the camera – after the picture has been taken.

The best part is the lack of need for a flash to take pics in low-light environments – no more unflattering dazzle shots.

The Lytro camera offers two storage models of 8GB and 16GB, starting at $399 and shipping in 2012.

The desktop application will only be available for Apple Mac operating system until a Windows version is released at a later date.

Spotify releases preview of mobile application for Blackberry smartphones using premium subscription

Spotify has released a preview of its mobile application for Blackberry devices.

Apple iPhones and iPods, Nokia and Windows Phone devices have had Spotify apps for a while. I’ve been using the iPod app and it’s brilliant –really makes Spotify worth paying for. (You need a premium subscription in order to stream songs over mobile apps).

Features include offline playlists so you can listen to music without mobile connection (and without using up data allowance). You can create and sync playlists.

From using the Apple app, I find the menu within playlists quite clunky. It’s difficult to search artists so you end up endlessly scrolling through tracks. The other annoyance is having to sync playlist tracks over a wi-fi connection every now or then. It’s often difficult to get the app to stay open to sync and so often leaves me without music for my commute.

So, it will be interesting to see how the Blackberry app compares.

The app has been tested on 9780 Bold, 9700 Bold, 9300 Curve, 9000 Bold and 8520 Curve devices.

CDMA-network phones and the Torch 9800 are currently not compatible with the app.

The app is only available as a preview for now.  A fully-tested version will be released to Blackberry App World in the near future.

Click here using your Blackberry web browser to start the installation process.

Spotify is also building a preview version of its mobile app for Linux. Spotify said there are still issues decoding local music on the Linux platform so there isn’t any support for local files. The version is also only available to Spotify Premium and Unlimited customers until they find a way of displaying ads.

The Galaxy Nexus features a HD Super AMOLED display, five megapixel camera, 1.2GHz dual-core processor and NFC (near-field communications) support.

Ice Cream Sandwich has a re-designed UI with multi-tasking notifications and full web browsing. The new Nexus will also feature software navigation buttons.

Google has integrated Android 4.0 with Google+ and extended its cloud services.

“Galaxy Nexus is connected to the cloud, keeping your email, contacts, and all other data synced across your devices. Galaxy Nexus gives users access to more than 300,000 apps and games available from the Android market and you can also buy and read books,” said Samsung in a statement.

The Galaxy Nexus will be available in the UK in November 2011. Google said it will be bringing more services to the UK over the coming months.

Galaxy Nexus gives users access to more than 300,000 apps and games available from the Android market and you can also buy and read books

The Kobo Touch eReader will be stocked across 750 WHSmith stores from Monday 17th October at a starting price of £89.

The Kobo Touch come in a range of four colours with a quilted back. It weighs 185g, E-ink screen and Wi-Fi connection to browse the eBook store.

The touchscreen version retails at £109.99.

The device can hold up to 1,000 books (with expandable storage up to 30,000 books). The Kobo ebook catalogue has over 2.5 million books, newspapers and magazines to choose from, including one million free contemporary and classic titles – like Jane Austen’s Pride and Prejudice.

Unlike Amazon’s popular Kindle e-reader, the Kobo has an ‘open book’ policy, which means users can shop from ‘open’ eBook retailers, such as Google eBooks which launched in the UK in October this year.

“Kobo proudly supports electronic publishing and encourages our users to read a Kobo-purchased eBook on their smartphone, laptop, Kobo eReader (other eReaders using open standards), or other popular devices they choose. Kobo is dedicated to an open cloud-based platform, enabling users to read on any device, and with open standards that give users the freedom to build their lifetime libraries as they choose,” said Kobo.

Kobo is dedicated to an open cloud-based platform, enabling users to read on any device, and with open standards that give users the freedom to build their lifetime libraries as they choose

Considering WHSmith has been struggling in face of demand for online books and magazines, this could give it the boost its business needs.

It would be cool if you could walk into ‘Smiths, have a gander at the books in the paper-flesh and then scan (perhaps using NFC/RFID tags on your phone linked to a WHSmith Wallet service) and download the book onto your reader in-store.

The techie stuff:
With Kobo, users can read ePUB, PDF and MOBI format eBooks; view JPEG, GIF, PNG, BMP and TIFF images; review TXT, HTML and RTF materials; and enjoy CBZ and CBR comic book formats.  Consumers can also easily borrow and read eBooks from the local public library.

The Marshall Bergman range is a collection of bags, claiming to have the ‘First lady of cool’ look – whatever that is.

The handbag designs are made from Italian leather and include lots of pockets and dividers to fit in a range of Apple products.

The bags are available from Apple UK online from 7th October 2011, priced from £65.

Other of my favourite designer accessories include Liberty London’s Betsy business bag, Orla Kiely’s car park tall tote and Paul Smith’s rose print iPhone 4 case.