Samsung’s new Tic Toc, motion-controlled MP3 player is aimed at young ladies with a penchant for a fashion accessory and offers 12 hours playback for only £39.99.

Georgina Franklin of Samsung told Pocket Lint, “The Samsung Tic Toc is perfect for young women who want the latest fashion gadgets. With so many features on such a small MP3 player, it really is the latest must have colourful and fun accessory for music fans”.

LatestGadgets.co.uk concluded, “With a 2GB version at £39.99 and a 4GB option also available, the Tic Toc is set firmly at the iPod Shuffle crowd, coming in a few quid cheaper than Apple’s offering, but its candy colours and cute design (plus its novel control system) will definitely help it appeal to a younger crowd.”

While Electric Pig praised its design, “The Samsung TicToc makes the special edition iPod shuffle look positively boring.”

It’s due for release in September and is also available in pink, blue, black – or even with a Hello Kitty theme. I say no more; it’s cheap and cheerful and a must for tech-loving, fashion-conscious tweens.