More than gossiping, talking about washing and cooking and sharing parental hints and tips, online communities of mothers are being recognised for the influence they wield. They’re even working as political lobbying groups and quangos.

A “Mumsnet election” was coined after the political parties turned to Mumsnet for support in light of the upcoming poll. The online community site, Mumsnet, has grown increasingly powerful, successfully campaigning against the sale of padded bikini tops for young children in Primark with their ‘Let girls be girls’ campaign earlier this month. It was also reported that Asda turned to the community site to review their children’s clothing products.

The growing power of the mummy blogger has led to the first CyberMummy conference being organised to hit London’s Earl’s Court 3rd July 2010.

The CyberMummy conference is a one-day event, bringing together a range of mummy bloggers from influential longterm bloggers to newbies just starting out to share ideas, learn the latest blogging techniques, bone up on technical expertise and discover how to work effectively with sponsors.

Confirmed speakers and blogstars include India Knight, BlogHer, Google, Wife in the North, Laura lee Davies and Liz Jarvis.

You can even take part by nominating one of your posts for the Crowdsourced Keynote, a final session in which a selected group of attendees read their best posts.