Paris has more than the Eiffel Tower and Le Louvre. Paris has kissing. Lots of it. And Paris Ile-de-France have launched a new campaign to prove it. A short film by critically-acclaimed film-maker and director, Yvan Attal, has premiered online today as part of a larger campaign to celebrate the vibrant culture of Paris and entice young people to visit the city.

The famous Paris kiss from the 1950s.

The film, titled ‘Kisses from Paris’, was shown at a launch in the Tate Modern’s East Room last night. “It took me a day,” said Attal to the Guardian’s Janine di Giovanni. It follows a young couple’s journey around the unseen and unexpected sides of the city. Being aimed at young travellers who do their booking on the internet, the campaign is a viral one involving a network of selected bloggers and social networking sites.

There has been an emerging fashion for creating short films to promote brands: Dior launched The Lady Noire Affair featuring Marion Cotillard and Viktor and Rolf put out a film for their Spring 2010 collection for Paris fashion week. Now Paris Ile-de-France hope their edgy three minute film can help refresh Paris’ appeal. With Rufus Wainwright providing the soundtrack, coupled with sophisticated snapshots of Parisian life and young love, how can you not be seduced? You decide:

Attal was chosen to direct the film after the Paris Tourist Board saw his five-minute film about New York as part of the New York, I Love You project.

Kisses from Paris is part of a larger online campaign, called ‘You, Me and Paris Makes Three’. One feature of the campaign will allow ssers visiting the Paris Tourist board’s website to declare their love and customise their favourite Parisian scenes with their chosen one’s photograph.

Paris, New York, wherever you may be, a lot of love – and advertising – is spreading online.