According to The Times, women over 35 are taking social media by storm.

It’s fascinating how women and web are portrayed. Shock horror “Figures gathered for The Times by Nielsen, the market research firm, show that just over half of all social-networking users in the UK are women.”

Isn’t that because a large majority of the population are in fact women? – and **further shock horror and perhaps swooning** most women are actually allowed to use computers nowadays; indeed, it’s not just saucepans that us females are familiar with.

I wasn’t getting along with this article from the opening summary of the golden age of the internet: “Social-networking sites, like much of the internet, were once a playground for young men. They were drowning in obscure jargon, long rants and, of course, pornography. But nowadays, it is a growing brigade of thirty- and fortysomethings who are behind their extraordinary growth.”

I’m surprised that the web ever caught on, what with all the pornography, long rants and obscure jargon. How did we ever rescue social-networking from this fathomless pit of male transgression?

Founder of Ladygeek blog, Belinda Parmar, is quoted as saying, “Women have a ‘tend and befriend’ mentality.

“It’s due to the hormone oxytocin. Social media is all about connections,” Belinda continued, “For men its about being in a leadership position, competitive advantage.

“It’s a ‘fight or flight’ mentality down to their levels of testosterone.”

Wow. So the internet is no longer being controlled by pornography-obsessed, ranting men, it’s controlled by the hormonal patterns of women. Hmmm. Maybe long rants and obscure jargon will continue to thrive on the internet after all. Just at a certain time of the month…

Essential viewing for male web users world-web-wide:

[youtube=http://www.youtube.com/watch?v=mCwKbUVyHLY]