Think of an eco-warrior and you may think of a mung bean-eating, hemp-wearing hippy. Or envisage Paul McCartney wearing socks with sandals. But we’ve come a long way since ‘green’ stereotypes were formed and ‘going green’ meant wearing sackcloth. Now, even popstar Leona Lewis is rumoured to be launching her own cruelty-free vegan clothing line. And, thanks to internet technology, we don’t even have to shift our derrières to shop for it.

With consumers demanding attire that (excuse the pun) doesn’t cost the earth, my guide to online eco shopping provides you with the one-stop shop for irresistible eco style from the corners of the wonderful-wide-web.

Being eco-friendly doesn’t have to cramp your style and with the chance to enhance your wardrobe and help change the world, shopping was never so good.

Eco Age

Eco Age has a hands-on approach to extending their eco friendliness. A new retail concept, Eco Age is an online green hub with an online shop, showroom and consultancy service. Providing inspiration and products for those looking for the ‘green’ light, Eco Ago promise to storm into your home, and even your wardrobe, and whip it into eco friendly shape.

Paris Hilton and Peaches Geldof have both been spotted clutching bottle top bags, now you can add to the fashionable cause. Proceeds go to charity, Bottletop’s programs, empowering young people through sexual health education.

Allthingsgreen.net

More like a marketplace than an online shop, Allthingsgreen.net provides small businesses – and shoppers alike – the opportunity to buy, well, all things green that aren’t available elsewhere. They sell beauty products, clothing and every energy saving device you ever may need.

Because every girl needs a little eco black dress, this high-waisted organic cotton poplin dress is a statement item with its ruffle feature neckline.

People Tree

Clothing brand, People Tree, believe that for every beautiful garment they make, there’s an equally beautiful change happening somewhere in the world thanks to their Fair Trade principles. Lucky for us, they haven’t foregone any ounce of style in their quest for eco purity. Update your wardrobe and care for the world: bargain.

Dogtooth is a must-have pattern for designers and the High Street this season and this shift dress is perfect for a day to night look. £90 well invested.

Green Knickers

There’s nothing better than eco-holy negligee and Green Knickers have it in abundance. The founders are dedicated to using sustainable fabrics, natural dyes and do-gooder suppliers. Lucky for us, they also produce pretty pants. We love their ribbon-adorned knickers in so many gem-like colours. The green ones are carrying our eco message through and through.

Fashion conscience

This online eco boutique is the net-a-porter of the green world. It boasts a fashion forward approach to providing green style and is a hive of luxurious ethical fashion. With the most stylish selection of vegan shoes yet discovered on the internet, eco will never equal frumpy ever again. We may not surf straight here but, like, net-a-porter, it makes good tea-break eye-candy. We love these bright blue heeled stilettos with wide front strap detail.

Ascension

Bragging to be the online city of Eco Chic, this online boutique oozes sophistication. Everything they sell is fairly made and ethically created. Buy something here and consider yourself officially permitted to eco-heaven. We love these heels; with their snake-print heel detail following catwalk trends. Okay so they are a little over £100 but with brand ‘Beyond Skin’ (a favourite of Natalie Portman’s) pledging to give 1% of turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects, that should put an extra spring in your step.

Pure Design Company

Pure Design are more than an online shop for eco fashion. From fashion to home & garden accessories – and even artwork and sculpture, Pure Design work directly with award-winning artists and designers, only seeking out the latest collections and products that meet their strict eco and ethical standards. This yellow corsage made from a hemp/silk blend promises to add a little ‘haute couture’ to any outfit.

Devidoll

You can’t have it all. But online boutique Devidoll come close to providing it. With bang on trend style combined with organic and ethical trading, buying from this online store actually helps contribute to the greater good, benefiting the earth and its people. They support designers who share their ethics and, with a host of clothing, accessories and home and beauty products, they make looking good and doing good very easy.

Tick off two of this season’s trends with this moody blue clutch bag.