Skittles forget tasting the rainbow and simply have a taste of Twitter success.
I must admit, I was slightly confused on Twitter today. And it took me a while to catch on. The #skittles hashtag kept appearing everywhere. I assumed there had been a revival of the old pub classic game: skittles. I’d even considered ringing my friend up – a keen skittles team-goer – to tell her about its renaissance.
As the Tweets became more frequent, I searched for the #skittles. Everyone was talking about it. Skittles’s advertising campaign has certainly paid off: one twitterer says he only ate skittles today because everybody was talking about it.
Forget all other content: just use Twitter. Simple.
Skittles have replaced their website with a Twitter stream. Genius. The only additional content is a navigational tool-bar, taking you to where other? – YouTube and Flickr.
This is one brand taking a full grasp of the power and potential of advertising through social media. If more brands follow, will it be to the same affect? It seems playing the social media card is all about being the first in line.
Skittles really will taste a rainbow of rewards with all this hype and tweeting.
Yes and no, if you looked at the #skittles theme it wasn’t very flattering about skittles in general. One example i saw was #skittles suck c**k. Hence why they checked you were over 18 before entering the international skittles homepage. I’m not saying this wasn’t a brave and probably good move for skittles in terms of publicity, but is all publicity good publicity?
apologises to re-comment but better still would be one a comment on #skittles I just saw:
unskittle: A child focused web site, Skittles, opened the door for anyone to write what they like on their home page, is this arrogance or stupidity? 5
Whether it is good or bad publicity – or arrogant or stupid – people are talking about skittles and that is pure advertising gold.
I don’t know what their site looked like before and didn’t realise it was child-focused. But I know what it looks like now…are they not, then, achieving their goal?
I wonder how long they’ll maintain the site before they change it or revert back?
I certainly don’t have the answers. I would imagine they won’t revert until this stunt hits the news, which it almost certainly will soon.
Like you said with the blog title, how much is this about twitter advertising skittles, rather than a great stunt. I read about this on twitter early today and immediately suspected it would be a big stunt because of twitter and us jouno folks that use it, and therefore create the news. So a guess a question this asks is whether twitter is creating news that isn’t news due to journo’s being the big users?
(I suspect i have gone off subject)
I don’t think they’re arrogant or stupid. I think they ate too many of their own sweets and went temporarily bonkers.
Well I definitely looked at your blog! Must of worked.. could of course been because it reminded me on and incident when I was 7. Skittles+nose=trip to the hospital+disgruntled parents. hehe.